Caribbean Travel - Grace Bay

Luxury resort launches website as selling tool

Providenciales, Turks & Caicos – The Sands at Grace Bay, the newest luxury resort on Providenciales in the Turks and Caicos Islands, recently announced the launch of its new web site - www.thesandsresort.com - and considers the comprehensive site the resort’s primary selling tool.

The all-suite resort plans to utilize the web site as a cornerstone of its sales and marketing programs to agents and upscale consumers, with a focus on urban markets. The resort concurrently launched a new printed sales brochure, but contends that their target customers are internet savvy and want as much information as possible when making vacation decisions.

This comprehensive site provides visitors with extensive details about the resort’s unique amenities and special packages, as well as general information about the Turks and Caicos Islands. The site features an easy-to-follow online reservation form for use by both travel agents and individual vacationers and a number of interactive features including a photo album to which guests can submit their own photos and memories of The Sands at Grace Bay.

Vacationers get a taste of this island paradise with photos of The Sands at Grace Bay and a variety of sections that bring you as close to the product as possible. This includes numerous images of the Sands’ impressive all-suite accommodations, which feature large, comfortable bedrooms, living and dining areas and oversized, screened terraces that are perfect for lounging and entertaining and a section on the resort’s personnel.

More than Just the Facts

To build product confidence as well as an instant relationship with the product and the people who are responsible for your vacation experience, The Sands at Grace Bay web site invites interaction from visitors. This includes a photo album that enables guests to submit their own vacation shots for display, a guest book that allows the Sands’ to keep in touch with past and future vacationers with information about special rates and packages and other resort news, the ability to request printed materials through clicking on appropriate icons as well as direct email access to the resort’s general manager and staff for questions or anything at all.

“As distant or virtual as a web site may seem, we are making a strong effort to build relationships with agents and consumers, making ourselves available - rather than merely posting information,” says resort General Manager, Gary Greenwood. The resort’s toll free number (877-77 SANDS) is also prominently displayed throughout the site for guests who prefer to call for information or reservations.

The Sands at Grace Bay is the perfect home page for snorkel and dive enthusiasts, as well as vacationers in search of a romantic journey. The Turks and Caicos offer some of the world’s best diving, and the Sands at Grace Bay’s location on one of the world’s top beaches provides the most pristine setting for a beachfront wedding or unforgettable honeymoon. Details about dive and romance packages are available on the Sands’ site.

Web Marketing - Today’s Vacations Begin Online

The web site is a key component to the Sands at Grace Bay’s marketing, including strong online presence and marketing activities. “We know how important a tool the web has become for vacationers and travel agents since it is easily accessible, can provide detailed and up-to-date information, and can properly match customers with the right product,” said Greenwood. “Based on this strong influence, as well as our ability to use the web to showcase the property and to communicate directly with consumers, we’ll be using the web and our site as a primary selling tool for The Sands at Grace Bay.”